Microsoft and Activision Blizzard: A New Approach to Game Development

Microsoft's acquisition of Activision Blizzard has spurred a new initiative: the creation of a team focused on developing "AA" games based on established franchises. This strategy aims to leverage existing IP while exploring a more cost-effective development model compared to large-scale AAA titles. Let's delve into the details.

A New Team, New Strategy

According to reports from Windows Central, this new team, primarily composed of King employees, will focus on smaller-scale, AA game projects. Given King's expertise in mobile gaming hits like Candy Crush, the expectation is that these AA titles will be primarily mobile-focused. This aligns with Microsoft's broader strategy to expand its mobile gaming presence.

King's Past and Future Mobile Projects

King's experience with IP-based mobile games is notable, with past ventures including Crash Bandicoot: On the Run! (since discontinued) and announced plans for a Call of Duty mobile title. The new team's projects will likely build upon this foundation, potentially creating mobile versions of popular Blizzard franchises.

Microsoft's Mobile Ambitions

Microsoft's acquisition of Activision Blizzard was partly driven by its desire to strengthen its mobile gaming capabilities, as highlighted by Phil Spencer, CEO of Microsoft Gaming, at Gamescom 2023. This strategic move is further underscored by Microsoft's development of its own mobile app store, aiming to compete directly with Apple and Google. Spencer indicated at CCXP 2023 that this store's release is closer than initially anticipated.

Addressing the Rising Costs of AAA Development

The increasing costs associated with AAA game development have prompted Microsoft to explore alternative approaches. The formation of this new team represents an experiment in leveraging smaller, more agile teams to create high-quality games within a more manageable budget.

Speculation and Potential Projects

While details remain scarce, the possibilities for this new team are exciting. Fans speculate about scaled-down versions of beloved franchises such as World of Warcraft (similar to League of Legends: Wild Rift) or a mobile Overwatch experience comparable to Apex Legends Mobile or Call of Duty: Mobile. The future of this initiative remains to be seen, but it promises an interesting evolution in Microsoft's gaming strategy.