Atlus' approach to making Persona games is reminiscent of “deadly poison in a sweet shell”

Kazuhisa Wada identifies the 2006 release of Persona 3 as a pivotal moment. Prior to this, Atlus operated under a philosophy Wada terms "Only One," prioritizing edginess, shock value, and memorable moments, with a "take it or leave it" attitude towards audience reception.

Wada highlights that market viability was almost considered inappropriate within the company culture before Persona 3. However, Persona 3 marked a shift to a "Unique & Universal" approach. Atlus now focuses on creating original content with broader appeal, actively considering market trends and aiming for user-friendly, engaging experiences.

Wada uses a compelling analogy: "It's like giving players poison that kills them in a pretty package." The "pretty package" represents stylish design and appealing characters, broadening the game's reach, while the "poison" symbolizes Atlus' continued commitment to intense and surprising moments. This "Unique & Universal" strategy, Wada asserts, will underpin future Persona titles.