Mo.co by Supercell Earns $2.5M in Under a Month

Supercell's upcoming game, Mo.co, has already demonstrated significant success during its soft launch phase, amassing an impressive $2.5 million in revenue. This millennial-focused monster-hunting multiplayer game has caught the attention of gamers and industry analysts alike, as reported by Pocketgamer.biz.

Mo.co blends the elements of a modern social gaming platform with the thrill of Monster Hunter. Players assume the role of a stylish part-time hunter, tasked with taking on contracts to combat various evil invaders from beyond. The game's appeal is further enhanced by a variety of cosmetics and in-game goodies, which have significantly contributed to its early revenue spike.

However, despite its initial success, Mo.co experienced a decline in revenue shortly after reaching its peak. This could be attributed to the limited content available during its invite-led soft launch phase. It's important to consider that this drop might not necessarily signal impending failure; rather, it may indicate the need for more content to sustain and boost player engagement.

Superstitious cellWhy does this matter? Supercell is known for its unconventional and ruthless approach to game releases. Instead of spreading their resources thin across multiple titles, they focus solely on the most promising games. This strategy has led to the success of games like Brawl Stars and Squad Busters, which initially started slow but quickly gained traction. Conversely, it has also resulted in the cancellation of potentially promising titles such as Flood Rush and Everdale before they could reach the market.

The future of Mo.co remains uncertain, but its early success might encourage Supercell to introduce new content to reignite player interest and spending. If successful, Mo.co could soon be available on major storefronts.

While Mo.co is currently in a closed state, gamers eager to stay ahead of the curve can explore our featured article, "Ahead of the Game," which highlights great early access mobile games to enjoy in the meantime.