Take-Two Interactive, the publisher of Grand Theft Auto, spearheaded the movement towards $70 AAA game pricing. Concerns exist that they might push this even further with Grand Theft Auto 6.
While a standard edition of GTA 6 might remain in the $70 range, avoiding a price point of $80-$100, industry insiders suggest a premium edition priced between $100 and $150 could be offered, potentially including early access.
Tez2, a known industry leaker, notes that Take-Two already sells GTA Online and Red Dead Online separately. However, GTA 6 will be the first title to launch with its online component sold separately, while the story mode will be bundled in a "complete package" encompassing both.
This separate online pricing will impact the overall cost. The question remains: how much will the online component contribute to the base price? And what will be the cost for story mode access for those purchasing only the standalone GTA 6 Online?
By offering a lower-priced online version, Take-Two could attract budget-conscious gamers. This strategy is advantageous as these players could then be incentivized to upgrade to access the story mode. This also creates a revenue opportunity, as some players may desire the story mode but lack the funds for the upgrade.
Further monetization could be achieved through a Game Pass-like subscription model, similar to GTA+. Players opting to continue playing instead of saving for an upgrade would generate consistent revenue for Take-Two. This represents another potential win for the publisher.