World of Tanks Blitz goes IRL with an enormous graffitied tank on a promotional journey

World of Tanks Blitz is pulling off a massive marketing stunt: a cross-country road trip with a real, decommissioned tank! This eye-catching vehicle, decked out in vibrant graffiti to promote the recent Deadmau5 collaboration, has been touring the United States, starting in Los Angeles in time for The Game Awards. Rest assured, this street-legal tank is fully decommissioned, so no rogue Wargaming employees or electronic music DJs to worry about. Fans who spotted the tank and snapped a photo were entered into a contest to win exclusive merchandise.

The Deadmau5 and World of Tanks Blitz collaboration is now live, offering players the chance to acquire the exclusive Mau5tank—a dazzling tank featuring lights, speakers, and music. Themed quests, camos, and cosmetics are also available.

The sheer spectacle of a mobile World of Tanks game embracing gamification to this extent is undeniably humorous. While some hardcore military simulation enthusiasts might scoff, the stunt is ultimately harmless fun. Wargaming isn't the first to use such creative marketing—breweries and others have done similar things—but seeing a graffitied tank rumbling through your neighborhood is a sure way to brighten a gloomy winter day.

If this inspires you to try World of Tanks Blitz, be sure to check out our list of currently available World of Tanks Blitz promo codes for an extra boost.