Roblox Inks Deal for Like a Dragon IP

Roblox has launched a new licensing platform to streamline collaboration between content creators on its platform and intellectual property owners such as Netflix, Lionsgate, and Sega.

The License Manager enables eligible creators to seamlessly incorporate approved assets from blockbuster franchises like Squid Game, Stranger Things, Twilight, and Saw, along with popular games such as the Yakuza series and Like a Dragon.

"Historically, licensing intellectual property for game development has been a complicated and lengthy process, typically accessible only to major studios," Roblox explained.

"Rights holders can adopt a more flexible and selective strategy, including revenue-sharing models, an open-source-inspired method that empowers fans, or simply monitoring intellectual property usage across in-platform experiences. Licenses can be granted to existing projects or featured in the new Licenses catalog, allowing creators to search and submit applications."

In addition to collaborating directly with creators, IP holders can also "actively monitor platform experiences for intellectual property usage," suggesting potential future measures against unauthorized fan-made content.

Roblox says this initiative is just starting, with more intellectual property partners expected to join "throughout the year."

Earlier this month, Roblox invited 1,000 developers to participate in The Hatch, an event described by the building-block-inspired platform as its largest Easter Egg hunt to date. While the official event was promoted as a significant milestone, thousands of players expressed support for a boycott using #BoycottTheHatch across social media, advocating for improved safety measures for users of all ages.