Pokemon recognized as the most influential entertainment brand in Japan in 2024

A recent GEM Partners survey reveals Pokémon's dominant brand reach across seven major Japanese media platforms. The annual ranking, based on a unique "reach score" measuring daily brand interactions, places Pokémon at the top with an impressive 65,578 points. This score is derived from data collected monthly from 100,000 Japanese individuals aged 15-69, encompassing engagement across apps, games, music, videos, and manga.

Pokémon's success is largely attributed to its strong performance in the App Games category, achieving a remarkable 50,546 points (80% of its total score). The enduring popularity of Pokémon GO and the recent launch of DeNA's Pokémon Trading Card Game Pocket significantly contributed to this dominance. Further bolstering its reach were substantial scores in Home Video (11,619 points) and Video (2,728 points), fueled by successful collaborations, like the Mister Donut partnership, and the rising popularity of collectible card games.

The Pokémon Company's 2024 financial report underscores this success, reporting sales of 297.58 billion yen and a gross profit of 152.23 billion yen. These figures solidify Pokémon's position as a leading and rapidly expanding brand within Japan.

The expansive Pokémon franchise encompasses video games, animated shows and films, trading cards, and other diverse media. Managed collaboratively by Nintendo, Game Freak, and Creatures Inc. under The Pokémon Company (established in 1998), the brand's coordinated efforts clearly demonstrate exceptional market penetration.