Nintendo Sets Cautious Sales Targets for Switch 2 Amid Tariff Concerns

Nintendo has released what many industry analysts are describing as a "cautious" sales forecast for its upcoming Switch 2 console, citing persistent uncertainty regarding international tariffs. During its latest financial report presentation, the company projected sales of 15 million units for the Switch 2 and 45 million game units in the current fiscal year, which concludes on March 31, 2026. The Switch 2 is set to launch globally on June 5.

The forecast assumes that the U.S. tariff rates—implemented earlier this year on April 10—remain unchanged throughout Nintendo’s fiscal period. However, the company acknowledged that fluctuations or adjustments in those tariffs could directly impact its projections. “We will continue to monitor the situation closely in order to respond effectively to changes in market conditions,” Nintendo stated in its official release.

Daniel Ahmad, Director of Research & Insights at Niko Partners, described the 15 million unit target as “conservative,” suggesting in a social media post that Nintendo likely factored in potential disruptions related to tariffs, pricing, and production challenges despite strong pre-order momentum. He later added that if the tariff situation improves or reverses, Nintendo may revise its forecast upward. However, he emphasized that existing supply chain complications are already underway, creating a challenging backdrop for the console’s launch. “Not to mention the looming threat of increased tariffs,” Ahmad noted.

It's important to note that achieving 15 million units in its first year would position the Switch 2 among the most successful console launches in history. This figure would surpass the original Switch’s first-year sales of 14.87 million units—a strong indicator of the brand's enduring popularity.

The demand for the Switch 2 appears to be exceptionally high. Following a brief delay attributed to tariff-related concerns, pre-orders officially opened on April 24, with the console price locked in at $449.99 — and consumer response was largely in line with expectations given Nintendo’s massive global fanbase. Additionally, Nintendo issued a notice to U.S. customers who pre-ordered through the My Nintendo Store, stating that delivery by launch date cannot be guaranteed due to overwhelming demand.

For more information on how to secure your copy, check out IGN's Nintendo Switch 2 pre-order guide.