Demi Lovato Leads PlanetPlay's Green Initiative

Demi Lovato headlines PlanetPlay's latest Make Green Tuesday Moves campaign, bringing her star power to mobile gaming for a good cause. This isn't just a fleeting endorsement; Lovato will appear in several popular mobile games, including Subway Surfers and Peridot.

Lovato-themed avatars will be available in these and other titles, with all proceeds benefiting environmental projects. This marks a significant expansion of PlanetPlay's ongoing commitment to environmental initiatives, following previous collaborations with notable figures like David Hasselhoff and J Balvin.

PlanetPlay's strategy for Make Green Tuesday Moves (MGTM) appears well-executed. Unlike many similar celebrity-driven campaigns, MGTM's broad reach and diverse game participation suggest a potentially substantial impact on environmental conservation efforts.

This collaboration offers a triple win: fans gain a compelling reason to explore popular games, developers benefit from increased engagement, and environmental causes receive crucial support. For a list of top mobile games in 2024, check out our recommended titles.