The Best Places to Buy LEGO Sets in 2025

LEGO's enduring appeal has expanded beyond children, captivating teens and adults alike. The intricate detail, diverse functionalities, and sheer variety of LEGO sets have fueled this growth. Sets now range from playful constructions to elaborate display pieces and even home décor accents.

However, the vast selection presents challenges: finding specific sets and securing reasonable prices. LEGO's practice of retiring sets, even popular ones, contributes to a thriving resale market with inflated prices (often 2-3 times the original cost). Furthermore, LEGO's inherent expensiveness is a factor to consider.

Strategic shopping can mitigate these issues. Below, we outline the best places to buy LEGO sets in 2025 and the optimal times to hunt for deals.

Online LEGO Shopping Destinations

LEGO Insiders Program### LEGO.com

4See it at LEGOBest Discounts### Amazon

2See it at AmazonAccepts LEGO VIP Points### Target

1See it at TargetExclusive Deals### Walmart

0See it at Walmart

The official LEGO online store offers the most comprehensive selection, easily searchable by theme, price, and more. Their responsive customer service and LEGO Insiders (VIP) program, with its points system and exclusive sets, are major advantages. Points earned (6.5 points per dollar spent) can be redeemed for future purchases. Double points promotions further enhance the program's value.

Amazon, Target, and Walmart offer alternative online options, often providing modest discounts. However, they lack the VIP program and exclusive sets found on LEGO.com.

Where do you prefer to shop online?

AmazonWalmartBest BuyTargetCostco / Sam's ClubOtherAnswerSee Results

The decision hinges on individual priorities: a discount versus VIP points and exclusive sets.

Finding Retired Sets Online

For discontinued sets, unofficial marketplaces like eBay, Craigslist, and Facebook are the only options. Expect higher prices and be prepared to negotiate.

In-Store LEGO Shopping

Brick-and-mortar stores offer a hands-on experience. The official LEGO Store mirrors the online store's benefits, including the VIP program and interactive features. Target and Walmart also carry LEGO, while other retailers like GameStop and Barnes & Noble offer a limited selection. Discounts are less common in smaller stores. However, brick-and-mortar stores sometimes have recently retired sets still in stock.

Optimal Times for LEGO Sales

Beyond regular box-store discounts, LEGO sales are infrequent. However, key dates to watch include May 4th (Star Wars Day) and March 10th (Mario Day), often featuring double VIP points promotions. Year-end clearance sales (especially Black Friday, Cyber Monday, and Amazon Prime Days) also present opportunities for significant savings.

How much are you willing to spend on a LEGO set?

$25$50$75$100+AnswerSee Results