How a 15-Year-Old Meme Helped Shape Cyberpunk 2077's Quest Design

The creative process in game development often draws from surprising sources. A CD Projekt Red team member recently revealed that a meme, over 15 years old, significantly influenced the quest design of their acclaimed game, Cyberpunk 2077.

Paweł Sasko, the Quest Director, explained his unique approach:

"When crafting scripts or text, I play music with lyrics I don't understand or tracks with strong beats to maintain focus. I've listened to 'Epic Sax Guy 10h' far more than I'd like to admit. It provides incredible focus and mental clarity."

This seemingly random meme, while its specifics remain unshared, provided valuable insights into narrative structure, player engagement, and injecting humor into even the game's most intense moments. The interview revealed how this unconventional inspiration shaped the team's storytelling.

This anecdote underscores the importance of diverse inspiration in modern game design. By incorporating elements of internet culture, CD Projekt Red created a more relatable and authentic gaming experience. This unconventional method contributed to the game's success as a groundbreaking open-world RPG.

This approach reflects CD Projekt Red's commitment to merging compelling narratives with advanced technology. Their consistent innovation while adhering to core values results in games that resonate across generations. Using a long-forgotten meme highlights their willingness to explore unconventional ideas and think creatively.