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Zenless Zone Zero Revenue Soars with Miyabi's Arrival

HoYoverse's mobile hit, Zenless Zone Zero, continues its impressive market performance. The recent 1.4 update, titled "And the Starfall Came," propelled the game to a record-breaking $8.6 million in daily mobile player spending, surpassing even its July 2024 launch figures. According to AppMagic, Z
By Simon
Feb 02,2025

HoYoverse's mobile hit, Zenless Zone Zero, continues its impressive market performance. The recent 1.4 update, titled "And the Starfall Came," propelled the game to a record-breaking $8.6 million in daily mobile player spending, surpassing even its July 2024 launch figures.

According to AppMagic, Zenless Zone Zero's cumulative mobile revenue has now exceeded $265 million. Update 1.4's success is attributed to the introduction of new characters, Hoshimi Miyabi and Asaba Harumasa (the latter offered free to all players as a promotional incentive), alongside enhanced gameplay mechanics, new environments, and game modes. The Hoshimi Miyabi banner was a significant driver of this revenue surge.

Image: appmagic.com

Remarkably, the 1.4 update sustained player engagement far beyond the typical post-update trend. Unlike the usual revenue drop-off within a week, daily spending remained above $1 million for over 11 consecutive days, and held steady at over $500,000 even two weeks after the update's release.

While undeniably successful, Zenless Zone Zero's revenue still falls short of HoYoverse's flagship titles, Genshin Impact and Honkai: Star Rail.

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