The Best Time to Buy a TV at a Decent Price in 2025

Investing in a TV is a big decision, as it's one of the most frequently used appliances in your home. You don't want to settle for a cheap screen with poor picture quality and a short lifespan just to save a few dollars. Instead, find ways to get the best TV for your gaming and streaming needs at the best price. Fortunately, TV deals are available throughout the year, so paying full price is rarely necessary if you know when to shop.

Black Friday and Cyber Monday are well-known for their discounts, and they often offer the deepest savings. However, other times throughout the year provide significant savings on top-tier gaming TVs and high-quality 4K TVs.

In the weeks leading up to the Super Bowl, the biggest TV-watching event of the year, you'll frequently find attractive deals. This coincides with many manufacturers releasing new models in the spring, making it a great time to find deals on previous-generation TVs. Of course, other sales events like holiday weekends and Amazon Prime Day always present additional opportunities.

How much are you willing to spend on a new TV? ----------------------------------------------

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AnswerSee ResultsBest Times to Buy a TV ----------------------

Black Friday and Cyber Monday

What was once a single shopping day after Thanksgiving has expanded into a multi-week sales event in November. TVs often receive some of the year's deepest discounts, making it a prime time to shop. You'll find many budget-friendly options, perfect for guest rooms or children's play areas, as well as discounts on higher-end and newer models released earlier in the year.

Black Friday traditionally involved in-store shopping, with people lining up outside retailers. While some incredible in-store deals still exist, they're often used to drive foot traffic, and stock tends to sell out quickly. If you have a specific TV in mind, act fast!

Cyber Monday is the online counterpart to Black Friday, offering the best deals from online retailers. Amazon's sales rival those of Prime Day, featuring a variety of TV deals, often with limited availability. Other retailers, like Best Buy and Walmart, also participate in Cyber Monday, both online and in-store.

Before the Super Bowl

Following the holiday shopping season comes the Super Bowl, a major TV-viewing event. Retailers often have better TV stock around mid-January and early February, replenishing after the holiday sales. Expect significant savings on TVs, especially larger screen sizes, in the weeks leading up to the game. Older models typically go on sale first with deeper discounts, but deals on newer models are also available. Currently, we're already seeing Super Bowl deals on Samsung OLED TVs.

Early January is also when many manufacturers announce their newest models at CES (see details about CES 2025 for upcoming TV releases). This often leads to retailers discounting older models to make room for the latest televisions arriving in the spring.

Springtime

If you prefer a specific brand (Samsung, LG, Sony, TCL, etc.), many manufacturers release their newest TVs in the spring, from March through Memorial Day weekend. This means you might find deals on older models as retailers prepare for the new inventory. Often, the changes between model years are minimal, so buying a previous year's model can save you money without sacrificing many features.

Amazon Prime Day

Initially an Amazon-exclusive sale in mid-July, Prime Day now sees participation from other retailers offering competitive deals. Walmart, Best Buy, and others often match or offer similar discounts.

Prime Day typically lasts a few days in mid-July and is exclusive to Prime members. Expect deep discounts comparable to Black Friday and Cyber Monday, though many of the best deals are on older models. Deals are constantly added throughout the event, so keep an eye on the site. However, Black Friday generally offers a wider selection of sales across all retailers.

Do You Prefer to Shop on Prime Day or Black Friday? ---------------------------------------------------

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Holiday Weekends

For those needing a new TV immediately, many retailers offer sales during long holiday weekends (President's Day, Memorial Day, Fourth of July, Labor Day). While discounts may not be as significant, and selection is more limited, you can still find decent deals. Currently, President's Day sales are underway, with particularly good deals at Best Buy (ending February 17th).

Best Electronics Sale

Best Buy Presidents' Day Sale

38See it at Best BuyTV Release Cycles Matter

Understanding TV release cycles is crucial for finding the best discounts, especially for the latest models. Manufacturers announce new models at CES in January. These models begin to roll out in the spring (around March), with retailers offering deeper discounts on older models. Releases continue into the summer. If you want the newest models, prices generally don't drop significantly until the fall, with the best deals appearing on Black Friday and Cyber Monday.

TV Brands With New Products

Most major TV brands release updated models annually. Here's a brief overview:

Samsung

Samsung focuses on higher-end models, offering fewer budget options. New models typically offer minor upgrades over their predecessors, with improvements in brightness, mini-LED and QD-OLED backlighting, and gaming features.

LG

LG's OLED evo TVs are getting upgrades in 2025, including AI features and improved "Brightness Booster Ultimate" technology. The new G5 TV boasts a 4K 165Hz variable refresh rate for gamers.

Hisense

Hisense's 2025 lineup includes higher-end ULED models with 144Hz refresh rates for improved gaming. The 136" MicroLED TV is a standout offering.

Vizio

Vizio made minor improvements in 2024, adding features and enhancing LED performance. The top-line P-series has been discontinued, leaving the M-series (mid-range) and V-series (budget). The D-series (1080p, smaller screens) remains a budget option.

TCL

TCL significantly revamped its lineup in 2024, introducing Q- and S-series, with the QM8 as its flagship. At CES 2025, TCL announced the QM6K, a new entry-level Mini LED TV.

Roku

Roku expanded into its own line of Roku TVs in 2024, offering 11 models ranging from 24 to 75 inches. These TVs prioritize streaming, with options including the Voice Remote Pro and the basic Roku Voice Remote. Access to the Roku Channel is available without a separate Roku device.

Top Budget TVs You Can Buy Now

For those ready to buy now, here are some top budget TV picks for 2025:

Hisense 65U6N

Offers accurate colors, solid contrast, and many features at a low price. See it at Amazon!

TCL 55Q750G

An impressive QLED TV delivering excellent contrast and brightness, capable of 144Hz in 4K with VRR enabled, at an affordable price. See it at Amazon!

Hisense 50U6HF

A very affordable TV with Amazon Fire TV OS for easy streaming and smart home integration. See it at Amazon