Royal Kingdom Enlists LeBron James, Kevin Hart for Star-Studded Ad Campaign

If you've spent any time on YouTube lately, you've likely encountered ads for Dream Games' Royal Match. The adventures of King Robert and his near-death experiences have significantly boosted the game's popularity. Now, its successor, Royal Kingdom, is taking a fresh approach with a star-studded celebrity advertising campaign.

While celebrity endorsements are not new, Dream Games is targeting every possible niche with their latest series of commercials. From LeBron James showcasing his love for reading while sneakily playing Royal Kingdom, to Kevin Hart humorously using an entire acting school to cover his roles so he can spend more time gaming, the campaign is diverse and engaging.

Royal Kingdom follows the footsteps of Royal Match, which was a massive success for Dream Games. The new campaign aims to attract players beyond the typical match-three gaming audience.

While Dream Games may not yet rival giants like King and their blockbuster Candy Crush, they have been steadily making their mark in the mobile gaming industry. Unlike other celebrity crossovers, such as Supercell's Clashamania with WWE, which focused on a specific niche, Dream Games is casting a wider net with their celebrity endorsements.

From a business perspective, Royal Kingdom and Royal Match are currently the big success stories in Türkiye. Beyond business, the wifi-free gameplay and other features have resonated well with players worldwide.

If Royal Kingdom doesn't quite challenge you enough, don't worry. We've put together a curated list of the top 25 best puzzle games available on iOS and Android, ensuring there's something to stimulate your mind, no matter your level of experience.