Get ready for a delicious crossover! Genshin Impact and McDonald's are teaming up in a surprising collaboration. Discover the details of this exciting partnership below.
Genshin Impact x McDonald's: A Teyvat Treat
A recent flurry of cryptic tweets on X (formerly Twitter) has revealed a collaboration between the popular mobile gacha game, Genshin Impact, and the global fast-food giant, McDonald's.
The playful exchange began with McDonald's, prompting fans to participate in a "guess the next quest" challenge. Genshin Impact responded with a playful meme featuring Paimon sporting a McDonald's hat, confirming the exciting news.
Further teasing came from HoYoverse, posting a cryptic image of in-game items whose initials subtly spelled out "McDonald's." Subsequently, McDonald's social media accounts adopted Genshin-themed branding, hinting at a "new quest" launching September 17th.
This partnership appears to have been in the works for quite some time, with McDonald's even subtly hinting at a potential collaboration over a year ago upon the release of Genshin Impact's Version 4.0.
Genshin Impact boasts a history of successful collaborations, ranging from video game partnerships like Horizon: Zero Dawn to real-world brands such as Cadillac and KFC (in China). These collaborations have typically included exclusive in-game items and limited-edition merchandise.
While specifics of the McDonald's collaboration remain under wraps, the potential for global reach is significant. Unlike the previous KFC collaboration (limited to China), changes to McDonald's US Facebook page suggest a broader international rollout.
Could a Teyvat-inspired menu item be on the horizon? We'll have to wait until September 17th to find out!