Candy Crush partners with Pat McGrath for new lipstick, glosses, and nail polish launch

When it comes to dominating mobile gaming franchises, few can match the prowess of Candy Crush Saga. With its massive corporate backing and deep cultural impact, Candy Crush has managed to eclipse even giants like Clash of Clans and Angry Birds. The franchise's influence is set to grow even further with an exciting new collaboration with the renowned makeup brand, Pat McGrath.

In a first for Candy Crush, fans will soon be able to purchase a range of themed cosmetics, including lipsticks, glosses, and nail polishes, all inspired by the iconic game. These products will be available starting February 27th. But the real highlight of this launch is the inclusion of three $10,000 diamond-encrusted Candy Crush-themed rings, which will be randomly assigned to three lucky online orders. This adds an element of thrill and surprise to the shopping experience.

**Diamonds are forever** This collaboration is a refreshing nod to classic marketing strategies, eschewing modern influencer partnerships in favor of a more traditional, yet impactful approach. The introduction of diamond jewelry into the mix signifies a significant evolution in gaming merchandise, moving far beyond the typical t-shirts and into the realm of luxury items.

Even if Candy Crush Saga isn't your cup of tea, there's no need to look away. If you're nostalgic for simpler gaming experiences, why not dive into the retro, challenging platformer Jump King? Praised with a glowing gold-star review by Will Quick, it's an excellent choice for testing your platforming prowess and enjoying a throwback to earlier gaming days.