AMD Radeon RX 9070 GPUs Finally Get Official Release Window — but Still No Price

AMD's Radeon RX 9070 and RX 9070 XT: A March 2025 Launch, Amidst Speculation and Market Dynamics

AMD unveiled its anticipated RX 9070 and RX 9070 XT graphics cards at CES 2025, but their absence from the keynote presentation fueled intrigue. While vendors showcased the cards (with specifications redacted) on the show floor, details remained scarce. The mystery was partially solved by David McAfee, VP & GM of Radeon Graphics and Ryzen CPUs, who announced a March 2025 release date via Twitter/X.

McAfee stated that the Radeon 9000 series hardware and software are progressing well, with plans for global distribution. However, AMD is yet to disclose precise specifications and pricing. Industry analysts widely predict that the RX 9070 series will compete directly with Nvidia's RTX 5070 and RTX 5070 Ti (February launch), occupying similar performance and price tiers.

Adding to the intrigue, reports suggest that RX 9070 and RX 9070 XT units have already reached retailers and reviewers. eTeknix, for example, confirmed receiving review samples.

This situation has sparked speculation about AMD's strategic decision. The delayed official launch might be a response to Nvidia's RTX 5070 and 5070 Ti, allowing for a direct comparison and potentially mitigating pricing pressures from the competitor.

The lack of concrete information surrounding the RX 9070 series has resulted in a somewhat muddled launch campaign. A June 2024 report highlighted Nvidia's commanding 88% share of the discrete GPU market, leaving AMD with a mere 12%. Facing a lack of significant competition in the mid-range and high-end segments, AMD needs a strategic approach to challenge Nvidia's market dominance. The RX 9070 series launch will be a crucial test of their strategy.