Kendrick Lamar and lots of trailers: what happened at the Super Bowl 2025

On the night of February 9-10th, Super Bowl 2025 captivated audiences as the American football championship unfolded—a yearly spectacle that consistently ranks among the most-watched events globally. Here's a roundup of the key trailers, commercials, and performances that aired during the show.

Table of Contents

• Who Won?
• Kendrick Lamar's Performance
• Thunderbolts
• Formula 1
• Mission: Impossible: Dead Reckoning
• Jurassic World: Reignition
• The Smurfs
• Novocaine
• How to Train Your Dragon
• Lilo & Stitch

Who Won?

The Philadelphia Eagles emerged victorious, defeating the reigning champion Kansas City Chiefs with a decisive 40-22 victory (7-0, 17-0, 10-6, 6-16).

Kendrick Lamar's Performance

Rapper Kendrick Lamar delivered a powerful halftime show performance, introduced by Samuel L. Jackson in a memorable Uncle Sam costume. Set against a backdrop of iconic American imagery, Lamar performed hits including "Humble," "Squabble Up," and "Not Like Us"—the latter a Grammy 2025 five-award winner. Joining him on stage were singer SZA and tennis star Serena Williams.

"Not Like Us," notably one of Lamar's diss tracks targeting Drake, has been the subject of a previous defamation lawsuit filed by Drake. Social media reacted to Lamar's performance as a significant blow to Drake, interpreted as the final chapter in their long-running feud. The stadium's collective chanting of "a minor" at the performance's conclusion—a reference to accusations against Drake regarding relationships with minors—added to the narrative. Serena Williams' presence was also seen as particularly significant, given her past relationship with Drake.

Thunderbolts

Disney and Marvel Studios unveiled a new trailer for their upcoming comic book film, slated for release on May 2nd.

Formula 1

A brief teaser trailer premiered for Apple's upcoming film featuring Brad Pitt as a former Formula 1 driver returning to the racing world. The film's release date is set for June 25th.

Mission: Impossible: Dead Reckoning

A 30-second teaser for the eighth installment of the iconic Mission: Impossible franchise, starring Tom Cruise, was shown. The global release is scheduled for May 23rd.

Jurassic World: Reignition

A teaser for the next Jurassic Park franchise film, introducing a new era with Scarlett Johansson, was presented. The film will be released globally on July 2nd.

The Smurfs

A full-length film featuring Rihanna as Smurfette was announced. The film, set for release on July 18th, boasts a voice cast including John Goodman, Nick Offerman, Natasha Lyonne, Amy Sedaris, and James Corden.

Novocaine

A teaser trailer for Novocaine, a film about a man who cannot feel pain, starring Jack Quaid (The Boys), was shown. The film follows a young man's quest to rescue his girlfriend from bank robbers and will be released on March 14th.

How to Train Your Dragon

A teaser for the cinematic adaptation of Cressida Cowell's bestselling novel was revealed. The global release is scheduled for June 13th.

Lilo & Stitch

A promotional clip showed Stitch causing havoc on a football field. While no new footage from the actual film was shown, the clip promoted the May 23rd theatrical release of Lilo & Stitch.