The Battle Cats 12th-anniversary ad campaign takes you back to the Sengoku era to \"become the cat\"

Ponos's Battle Cats Celebrates 12 Years with a Sengoku-Era Ad Campaign

Twelve years strong! The Battle Cats, the mobile tower defense game featuring a quirky cast of ninja cats, fish cats, and even a "Gross Cat," is celebrating its anniversary. This enduring success is marked by a new ad campaign set in Japan's Sengoku period.

The campaign, titled "The Way of the Cat," blends the strategic depth of the Sengoku era with the game's signature humor. Expect cinematic visuals showcasing tactical battles, artfully interwoven with the series' iconic cat food cans.

This collaboration with R/GA delivers a unique experience. The ads are not only visually stunning but also manage to be incredibly engaging, leaving viewers wanting to "be the cat, become the cat."

“Celebrating 12 years of The Battle Cats, we’re thrilled to redefine perceptions and highlight the game's strategic gameplay. Our partnership with R/GA honors our past while inviting new players to enjoy tactical combat in a fresh and exciting way," states Ponos' COO and Managing Director, Seiichiro Sano.

Need help strategizing your feline army? Check out our Battle Cats tier list for optimal team composition.

Ready to join the fun? Download The Battle Cats for free on the App Store and Google Play (in-app purchases available). Stay updated on the latest news via the official Facebook page or website.